Frankly Venison Beefy Puffs Review — Crunchy Training Treat

Intro — why I tested Frankly Venison Beefy Puffs

I’m The Pet Dude: a pet parent who’s picky about what I feed my dogs and obsessive about treats that actually work for training and everyday positive reinforcement. When I first saw Frankly’s Venison Beefy Puffs, what grabbed me was the simple ingredient list and the “high in collagen and protein” claim on the listing. I wanted to know three things: do dogs lose their minds for the flavor, are the puffs safe and practical for training and small mouths, and are they worth keeping around as an everyday treat or a special-occasion snack?

What it is — first look and product facts

Put simply, these are crunchy, wafer-like dog treats sold as a two-pack of 5-ounce bags. The product listing names just three ingredients: beef rind, venison, and filtered water. The manufacturer describes the treats as high in collagen and protein and says that collagen is sourced from the beef corium layer. The listing also says the treats contain no preservatives, chemicals, wheat, or artificial ingredients, are made in the USA, and that they’re suitable for training and everyday treats.

Key product facts (from the listing)

• Package: two 5-ounce bags
• Ingredients listed: beef rind, venison, filtered water
• Described as high in collagen and protein; collagen from the Beef Corium Layer
• Listing claims: no preservatives, chemicals, wheat, or artificial ingredients; made in the USA
• Item form listed as wafer; container type is a bag
• Recommended uses: training and everyday treat; age range listed as adult
• Animal food diet type: raw (as stated on the listing)

In daily use — hands-on testing and real-world behavior

I tried the Venison Beefy Puffs during two-week stretches of training sessions, meal-time rewards, and occasional "dessert" after dinner. I also tested them with a range of dogs in my circle — from big adult labs to a smaller older pup and a large-breed puppy — because the listing calls them a training treat and suggests they’re good for all breeds.

How dogs reacted

• Immediate enthusiasm: Some dogs in my home went absolutely crazy when they heard the bag open. The listing and multiple long-term experiences back this up — the crunch and flavor are clearly hits.
• Crunch factor: These are crunchy and have a satisfying snap when broken, which seems to make them more rewarding for dogs that like texture during training.
• Varied portioning: For training I broke larger puffs into smaller pieces to stretch rewards; for special occasions we used whole puffs. Breaking them up was easy because of the wafer form.

Training and potty work

The listing labels these as suitable for training, and in real use they do function well in short sessions because the crunch and smell capture attention. I used the puffs during recall drills and simple tricks — smaller broken pieces kept sessions moving without overfeeding. One long-term owner’s experience mirrored mine: they used the treats successfully for potty training and reported faster progress when the pup responded to the puffs as a high-value reward.

Suitability for different dogs

• Large and medium adult dogs: No issues. The crisp texture and flavor were welcome rewards during work and enrichment.
• Puppies: The listing lists the age range as "Adult," but I also tested (and have report from long-term experience) where a large-breed puppy of about four months handled the size and crunch without a problem when portions were managed. That said, the official listing calls out adult in the age-range field, so proceed cautiously.
• Small breeds: Even though the listing includes a "Breed Recommendation: All Breed Sizes," another field on the listing lists dog breed size as "Medium." Practically speaking, owners I know and I have broken puffs into smaller pieces for tiny mouths — that’s an easy workaround — but smaller dogs may need smaller pieces and supervision.

Materials & build quality (ingredients and manufacturing)

With treats, "build quality" becomes ingredient transparency and manufacturing claims. Frankly’s listing is refreshingly short and specific: the puffs are made from beef rind, venison, and filtered water. The company also highlights that the collagen comes from the beef corium layer and that the treats contain no preservatives, chemicals, wheat, or artificial ingredients. They are made in the USA.

Ingredient notes

• Very short ingredient list: beef rind, venison, filtered water — nothing more listed. If you want a treat with a minimalist ingredient panel, this fits that box.
• Collagen focus: The listing emphasizes collagen and protein and claims those nutrients support skin, coat, joints, connective tissue, nails, bones, and teeth.
• Diet type: The listing classifies the product as raw in the "Animal Food Diet Type" field. If you and your dog are following a raw-feeding approach or you’re concerned about how raw products fit into your dog's diet, factor that into your decision-making.

Packaging and portioning

The product comes in bags (two 5-ounce bags per unit). The wafer-like form means you can break pieces to create smaller training rewards. Several owners I know keep a bag open near the counter for easy access and portion the puffs into a small container for training sessions.

Cleaning & storage

The listing doesn’t specify storage-life (shelf life, best-by), refrigeration, or open-bag handling instructions. In real-world use, keeping an open bag sealed in a cool, dry place or transferring into a resealable container or airtight jar is what I recommend; that’s also what other long-term owners tend to do. If you need exact shelf-life or handling guidance, the product listing doesn’t specify and you should check with the manufacturer.

Safety considerations

Safety is top priority with treats. Here’s what the listing and long-term experiences tell us and what I observed in practice.

Allergens and ingredient sensitivities

• The ingredient list is short and contains beef rind and venison; if your dog has protein sensitivities to beef or venison, the listing doesn’t provide alternatives. The listing does not include allergy guidance, so consult a professional if your dog has known protein allergies.

Choking and portion size

• The treats are described as wafer-like and crunchy. That means they break cleanly and can be portioned down for small mouths, but any crunchy treat has some choking risk if a dog gulps whole pieces. Supervise dogs during treat time and break puffs into smaller pieces for puppies and toy breeds.

Raw diet classification

• The listing marks the diet type as raw. If you have concerns about feeding raw items — whether due to household immunocompromised people, other pets, or your own ’s guidance — the listing doesn’t include risk-mitigation instructions, so check with a qualified professional.

Manufacturing and additives

• The listing explicitly says no preservatives, chemicals, wheat, or artificial ingredients. That reduces exposure to those particular additives compared with many multi-ingredient treats.
• Made in the USA: the listing states the product is made in the USA, which matters to many pet parents looking for domestic manufacturing.

Durability & longevity — how these treats fit into long-term routines

Treats don’t need long lifespans, but owners consider cost-per-treat and how long enthusiasm holds up. Here’s what I found during longer use and what long-term experience shows.

• Stays exciting: Over repeated training sessions and as an occasional dessert, my dogs continued to respond strongly. Long-term owners commonly described these as a favorite "crack for dogs," and that enthusiasm didn’t appear to fade quickly in their reports.
• Portioning stretches value: Because the puffs are airy and wafer-like, breaking them into small pieces makes them last longer per bag — a common tactic among owners to balance value and hype.
• Perceived cost: Multiple long-term owners told me they consider these treats on the expensive side and reserve them for special occasions or use smaller pieces as training rewards. I don’t quote prices here, but be prepared to categorize these as a mid-range to premium treat based on that feedback.

Who this is for — and who should skip it

Great fit if you:

• Want a short, simple ingredient list (beef rind, venison, filtered water).
• Prefer treats made in the USA and without preservatives, chemicals, wheat, or artificial ingredients.
• Need a crunchy, high-value reward for training or enrichment.
• Are looking for treats that highlight collagen and protein as benefits.
• Have medium to large adult dogs who enjoy a crunchy texture — or are willing to break pieces for small dogs and puppies.

Skip or be cautious if you:

• Have a dog with known beef or venison allergies — the product contains both proteins and the listing doesn’t offer an alternative formulation.
• Prefer treats labeled and marketed specifically for puppies — the listing’s age-range field is set to adult despite real-world use by some puppy owners.
• Need detailed storage or shelf-life information from the manufacturer — the listing does not specify best-by or open-bag storage guidance.
• Are strictly avoiding raw-classified products — the listing notes the diet type as raw, so if raw is a deal-breaker consult a professional or the manufacturer.

Value considerations

Owners and I tend to stretch value by breaking puffs into smaller pieces for training, which makes each bag go further. Several long-term users described the puffs as a favorite but also noted they felt pricey enough to reserve them for special moments. If you want a high-excitement, minimal-ingredient treat and plan to portion carefully, these fit well. If you need a daily, budget-minded training reward to hand out dozens per session, you may want to mix these with a lower-cost option.

Verdict — rounded opinion and final recommendations

Frankly Venison Beefy Puffs deliver on the things they advertise: a crunchy, high-collagen, high-protein treat made from a very short ingredient list and made in the USA. In hands-on use and in multiple long-term-owner experiences, dogs consistently love the crunch and flavor. They work well as a high-value training treat when you break pieces down, and many owners keep them around for special-occasion treats or as a dessert after meals.

That said, the listing’s age-range set to "Adult" and the diet-type labeled "Raw" are important flags. If you have a small dog, toy breed, or a dog with known protein sensitivities, plan to supervise and portion carefully, and consult a professional if you’re unsure about raw products or species-appropriate protein choices. Several owners said they consider these treats expensive and reserve them for special use — that’s consistent with my own experience: they’re a crowd-pleaser but not necessarily an every-day, free-for-all option for all households.

Check before you buy — quick checklist

• Confirm any beef or venison allergies or sensitivities with a professional — the ingredient list is beef rind and venison only.
• Decide whether a raw-classified treat aligns with your household and pet-care practices.
• Plan portioning strategy for small dogs or puppies (break puffs into smaller pieces and supervise consumption).
• Be prepared to treat these as a higher-value snack and break pieces to stretch usage for training.
• Ask the manufacturer directly if you need precise shelf-life, storage, or handling instructions — the listing doesn’t specify those details.

Final thoughts

If you want a short-ingredient, crunchy, collagen-focused treat that makes most dogs go wild, Frankly’s Venison Beefy Puffs hit that mark. Use them as a high-value training reward, a special-occasion dessert, or a component of enrichment. Just mind the "Adult" age-range on the listing, watch portion sizes for small mouths, and check with a professional if raw products or beef/venison proteins are a concern for your dog.

Colors and packaging

The product listing images show photographed packaging rather than multiple colorways. Images suggest a natural kraft-style bag with label accents; packaging is the relevant visual detail rather than a product color for the treats themselves.

• available colors may include: natural kraft-style brown packaging and white label accents