WOOF FlipMat Mini lick mat review

Intro

I’m The Pet Dude, and I’ve been rotating lick mats and enrichment gear through my kit for years. The WOOF FlipMat Mini is one of the smaller travel-focused lick mats on the market, pitched at small dogs and designed to be portable, double-sided, and non-slip. The listing calls it a compact, double-sided lick mat and slow feeder for small dogs, made of food-grade silicone and finished in lavender. In this review I dig into what it actually feels like to use day to day, how it handles grooming and travel, and the key safety and fit points you should check before putting it in your bag.

What it is / first look

The FlipMat Mini is a two-sided silicone lick mat designed for quick enrichment, calming, and slow-feeding for small dogs. The listing lists the material as silicone (food-grade, BPA-free), and the product comes in a single count with dimensions of 10.51 x 5.08 x 0.67 inches and a weight of 5.93 ounces. It’s explicitly marketed for small dogs and for uses that include camping, car, crate, dry food, hiking, indoor, and wet food.

Out of the box the mat is compact and lightweight. The product description highlights two distinct sides: an “easy” wavy side with built-in dosing rings and a “hard” or more challenging side covered in varied shapes to extend lick time. The listing specifies that each dosing ring holds one tablespoon, which makes portioning straightforward for supplements or spreads.

What’s in the box

• Included component: 1 Lick Mat (unit count: 1)
• Model number: FMM-LAV
• Color from the listing: Lavender

In daily use

The FlipMat Mini is designed to be a portable enrichment tool, and both the listing and owner feedback focus on grooming, travel, and short treat sessions. The listing calls out travel-friendly size and recommends uses such as car, crate, camping, indoor, hiking, and bathing. Owners repeatedly used it for grooming and baths: spreading a lickable treat on the mat gives a soothing distraction while clipping nails or bathing, and the suction cups make it possible to attach the mat to smooth surfaces during those tasks.

Grooming & bath time

Several owners specifically praised the FlipMat Mini for getting their dogs to sit still during grooming and bathing. The listing and internal notes describe push-button suction cups that help the mat stay in place on smooth surfaces like tile, glass, or stainless steel — handy when you’re trying to bathe a nervous pup. One owner noted that despite some cleaning effort the calm induced during grooming is worth the extra rinse time. If grooming is your main use, the FlipMat Mini’s compact size and suction feature make it a very practical tool.

Travel, car rides & restaurants

The compact dimensions and light weight make it easy to toss into a travel bag. The listing emphasizes travel-friendly size and portability; owners frequently reported taking it along to patios, restaurants, and on car trips. Because the FlipMat Mini is small, it’s convenient for short distraction sessions away from home — but remember the listing designates it for small dogs. One owner with larger dogs still used it successfully for short outings, but the primary fit is small-breed enrichment.

Feeding, supplements & portion control

The FlipMat Mini is explicitly pitched as a slow-feeding enrichment mat. The listing calls out dosing rings on the wavy side that hold one tablespoon each, which owners found useful when portioning supplements or spreads. Use cases include spreading yogurt, peanut butter, or wet food. Owners also froze mash-ups of fruit and spreadable mixes to make the treat last longer and reduce food waste. The listing also highlights that the mat can be used with wet and dry food.

Cleaning in real life

The listing states the mat is dishwasher safe and made from BPA-free, food-grade silicone. Owner experience backs that up: the mat rinses clean, and several people toss it in the dishwasher when needed. That said, the deeper grooves on the challenging side can trap sticky spreads like peanut butter, so owners recommended soaking or using a brush to loosen residue before washing. One owner specifically mixed peanut butter with yogurt the next time to make cleanup easier; another mentioned that soaking in warm soapy water and then using the dishwasher worked well.

Materials & build quality

The listing identifies the FlipMat Mini as silicone and explicitly calls the material BPA-free and food-grade. Owners describe the silicone as thick enough to load with both wet and dry treats and sturdy enough to transfer from kitchen to crate or bath without flopping over. Multiple owners remarked it felt like good quality silicone and didn’t have a chemical smell out of the box.

The double-sided design is a practical feature: the easy side with the wavy pattern and three dosing rings is good for quick distractions or measured supplements, while the harder side with a mix of shapes is better for longer lick times. The listing highlights that flipping the mat offers two levels of challenge, and owners confirmed that the two textures produce noticeably different lick times depending on what you spread onto them.

Suction attachment is a key part of the physical design. The listing describes push-button suction cups to hold the mat in place on smooth surfaces, and owners generally reported the suction worked well on tile, glass, and stainless steel. A few owners did report variability depending on surface texture — more on that below in Safety considerations.

Safety considerations

Safety is always my top priority. From the listing and owner notes these are the safety points to keep front-of-mind:

• Material safety: The listing states the mat is made from BPA-free, food-grade silicone. Owners also reported there was no chemical smell, which can be reassuring for sensitive noses.
• Choking / chewing risk: The listing describes this as a lick mat, and multiple owner notes emphasize supervising while in use, especially if a pet tries to bite or chew instead of licking. One owner had a dog that previously chewed a silicone feeder and now supervises; they redirected biting behavior and the dog adapted. If your dog tends to chew rubber or silicone, supervision is essential.
• Suction reliability: The listing says push-button suction cups help the mat stay securely in place on smooth surfaces like tile, glass, and stainless steel. Owner notes confirm the suction worked well on tile and stainless but may fail on textured or non-smooth surfaces. One owner reported the mat fell off after about 30 minutes on a surface that wasn’t smooth, requiring them to hold it in place or otherwise secure it. Consider your surfaces before relying solely on suction.
• Use with supplements and new foods: The listing shows the dosing rings for portioning supplements and spreads, but the product page and owners both recommend checking with a professional before introducing new foods or supplements to your dog’s diet. That’s standard and important for safety.

Who this is for / who should skip

The listing explicitly targets small dogs. Below I break down the natural fits and the pets that should skip this mat, drawing on both the product facts and owner experiences.

Best for

• Small-breed dogs — the listing sets the product’s dog breed size to small and the mat dimensions are compact, which matches small-breed needs.
• Dogs who benefit from short, stationary enrichment sessions — the mat’s two textures and dosing rings make it ideal for quick calming during grooming, visits, or travel.
• Owners who want a portable, easy-to-pack enrichment tool — the listing emphasizes travel-friendly size and light weight.
• People who want measured dosing for supplements — the listing’s 1-tablespoon dosing rings help portion spreads and supplements.

Not the best fit for

• Heavy chewers — owners warned not to leave dogs who chew at silicone unsupervised; the mat is meant for licking, not chewing through.
• Households that need a mat to stick reliably to textured or non-smooth surfaces — owners reported suction cup performance varies by surface and may not hold on rough or textured floors.
• Large dogs that need long meal-sized slow-feeding — the mat is marketed for small dogs; while some owners with larger dogs used it for short outings, it’s sized for small-breed enrichment and travel.

Verdict

The WOOF FlipMat Mini is a compact, well-designed lick mat aimed at small dogs and on-the-go enrichment. The listing’s specs — food-grade, BPA-free silicone, dishwasher-safe construction, double-sided textures, and 1-tablespoon dosing rings — line up with owner experience: people found it durable, calming for grooming, and easy to use for short distraction or travel sessions. Suction cups generally hold well on smooth surfaces like tile and stainless steel, and the mat’s thickness and rim make it easy to load and transport without a mess.

Key limitations to weigh: this mat is small and targeted at small dogs; if your dog chews silicone or is a heavy chewer, do not leave them unsupervised. Suction performance varies by surface, so expect to hand-hold or otherwise stabilize it on textured flooring. Finally, the deeper grooves on the challenging side can trap sticky spreads, so allow a soak or run through the dishwasher after heavy use.

Check before you buy — quick checklist

• Confirm your dog’s chewing habits — this mat is for licking, not chewing; supervise dogs that mouth or chew silicone.
• Check your surfaces — suction cups work best on smooth tile, glass, or stainless steel; textured surfaces may not hold.
• Plan for cleaning — the mat is dishwasher-safe, but sticky spreads may need a soak or brush first.
• Measure portions if you track intake — dosing rings are 1 tablespoon each on the easy/wavy side.
• Remember size — the listing sets this as a small-dog product; it’s compact and travel-friendly but not intended for large meal-sized slow-feeding.

Overall, if you want a portable, double-sided lick mat for small-breed enrichment, grooming, or travel — and you supervise chewers — the FlipMat Mini checks a lot of boxes. The combination of food-grade silicone, two texture options, dosing rings, and suction cups makes it a practical addition to a pet parent’s bag of tricks.

Materials & build summary

• Material type (from listing): Silicone (food-grade, BPA-free)
• Dimensions (from listing): 10.51 x 5.08 x 0.67 inches
• Weight (from listing): 5.93 ounces
• Cleaning (from listing): Dishwasher safe; also rinse or hand wash
• Dosing rings (from listing): 1 tablespoon each on the easy/wavy side

Colors

The listing color is Lavender. Image filenames suggest the product may be offered in multiple colorways, but the listing specifies Lavender for this model. In my notes and owner feedback, people liked the lavender color for its visibility and aesthetics during travel and feeding sessions.

• Available colors may include: lavender

A final word

If you want a compact lick mat that does more than smear and go — one with portioning rings, two textures, and a suction system for smooth surfaces — the WOOF FlipMat Mini is a solid, budget-friendly option targeted at small dogs. It’s especially useful for grooming, short-stay travel, and measured supplement dispensing. Just keep an eye on your dog while they use it, be realistic about surface suction, and plan a quick soak or dishwasher cycle after very sticky treats.